Hakan Sulun
Digital Marketing | MarTech | Marketing Operations
CAREER HIGHLIGHTS
Sales-qualified lead growth
>200%
Year-on-year in 2025 · IMCD
Organic click growth
+633%
Within two years · IMCD
Global MarTech rollout
1,500 users
35+ countries · IMCD
Career path
15+ years in content, communications and marketing.
Roles in detail
Jul 2022 – Present
Cologne, Germany
Global distributor of speciality chemicals with 5,200+ employees.
IMCD Group
Global Digital Marketing Specialist
(Advanced Materials Digital Marketing Lead)
Sole digital marketing lead for the global Advanced Materials business group at IMCD, a €4.8bn speciality chemicals distributor with 5,200+ employees. Scope extended to further business groups in 2026.
Demand generation: shaped and coordinated global B2B campaigns across email, paid media, landing pages and trade shows, contributing to over 200% year-on-year growth in sales-qualified leads (SQLs) in 2025.
SEO and GEO: led SEO for the Advanced Materials websites; organic clicks rose 633% and search impressions 161% within two years. AI-assistant referral sessions to Advanced Materials articles more than doubled in 2026 (January to October, year on year). They now equal 3.4% of the articles’ organic search sessions, up from 1.9%.
Global MarTech implementation: led the rollout of a Salesforce-integrated lead-capture platform to around 1,500 users in 35+ countries, from budget and contract to go-live in all business groups, cutting lead entry time by 75%.
AI-assisted marketing workflows: developed reusable AI workflows and assets for SEO-focused content, reporting and campaign communications, rolling them out to local teams via a shared prompt hub with built-in human review.
Marketing automation adoption: brought local markets onto HQ standards in Salesforce Account Engagement (Pardot) for consistent segmentation, campaign execution and lead tracking.
Campaign tracking and reporting: pushed for cleaner data and better campaign-to-opportunity tracking to make marketing’s share of the sales pipeline visible.
Global campaign coordination: ran multi-market campaign planning and reporting with global and local teams. This contributed to 62% growth in annual campaign creation between 2023 and 2025.
Jul 2021 – Jun 2022
Istanbul, Türkiye
Global home appliance manufacturer with multiple international brands including Beko and Grundig.
Arçelik Global (now Beko)
Digital Marketing Specialist (MarTech)
Managed global MarTech, SEO and digital performance initiatives across 100+ markets, connecting HQ priorities with regional execution.
Global SEO and analytics: led international SEO and analytics initiatives, strengthening organic search visibility and enabling data-driven optimisation.
Digital experience innovation: led delivery and CMS integration of interactive landing pages for Beko and Grundig with business stakeholders, creative agencies and IT.
MarTech improvements: worked with external agencies to coordinate the rollout and adoption of new MarTech platforms from HQ to regional teams, standardising tools and processes.
Paid media and performance: ran landing page testing and conversion optimisation to improve paid media returns, and worked with regional teams to standardise performance reporting.
Nov 2018 – Mar 2021
Istanbul, Türkiye
Industrial software development firm.
Golden Spider Web Awards, Türkiye
3rd Prize, Best IT Industry Website (promanage.com), 2020
ProManage / Doruk
Digital Marketing Executive
(Marketing Lead reporting to the CMO)
Led marketing operations at a B2B industrial SaaS company, overseeing budgets and team resources.
Marketing strategy and delivery: owned planning and execution across digital campaigns, SEO, website development, public relations and trade shows.
B2B demand generation: built demand generation from the ground up, with integrated digital campaigns and a repeatable process for producing SQLs.
Website transformation: directed promanage.com development and SEO strategy, increasing organic traffic by over 100% within six months.
Team leadership: led the in-house marketing team and reported to the CMO, turning management priorities into day-to-day work.
Aug 2016 – Oct 2018
Istanbul, Türkiye
Three-month assignment in New Jersey, USA
Dutch-based digital content execution agency.
NMQ Digital
Digital Content Manager
Ran technical content migration workstreams for enterprise website transformations and international teams.
Enterprise website migration: led technical content operations for Hertz’s website transformation, established CMS authoring guidelines, oversaw content implementation and supported the handover.
On-site technical coordination: worked with IBM developers, Hertz’s marketing and product teams, and senior consultants in New Jersey, providing guidance, training and quality oversight to teams of up to 20 contributors.
International content operations: managed 20,000+ digital assets across enterprise website projects, supporting clients including Hertz, Dorel and Philips Hue.
Earlier career
Journalism, PR and copywriting, 2009–2016.
2015–2016
Innova
Freelance Copywriter
Authored website and press release content.
Türkiye-based IT company that provides platform-independent solutions.
2013–2014
F5 Communications Management
Marketing & Public Relations Specialist
Provided corporate communications for clients and managed their relationship with the media.
Boutique public relations agency to provide communication services for technology-oriented companies.
2009–2013
Merlin’in Kazanı
Web Journalist
Created daily written and video content for media websites, social media channels & strategic partners.
Technology and gaming-oriented digital media organisation.