Hakan Sulun
Digital Marketing Manager | Growth, MarTech & Automation
Professional Experience
Improving the online presence and growth of businesses from Fortune 500 companies to startups.
IMCD Group
Global distributor of speciality chemicals operating in 60 countries with 4,700+ employees.
Global Digital Marketing Specialist
Cologne, Germany
Lead global digital marketing, demand generation, SEO and MarTech initiatives for a €4.8bn-revenue B2B specialty chemicals distributor across international markets.
-
Led 80+ multi-market B2B digital campaigns, aligning global strategy with regional execution across audience targeting, channel activation and performance tracking.
-
Increased organic clicks by 633% and impressions by 161% by defining and implementing the SEO strategy for Advanced Materials web properties.
-
Led evaluation and implementation of AI-enabled MarTech solutions, improving lead management, data quality and ROI tracking for digital campaigns and tradeshows.
-
Designed and managed global campaign workflows in Salesforce and Account Engagement (Pardot), creating reusable campaign templates for local teams to replicate and localise while standardising audience segmentation, lead tracking and reporting.
-
Established global campaign tracking and reporting standards, aligning business stakeholders, regional teams, IT and external partners around consistent measurement and execution.
Jul 2022–Present
Arçelik Global
Global home appliance manufacturer with multiple international brands including Beko and Grundig.
Digital Marketing Specialist
Istanbul, Türkiye
Jul 2021–Jun 2022
Led global MarTech, SEO and digital performance initiatives for a global home appliances group across 100+ markets.
-
Directed global SEO and analytics initiatives across 100+ markets, improving search visibility, performance measurement and data-driven optimisation.
-
Led rollout and adoption of new MarTech platforms from HQ to regional teams, standardising tools, processes and data frameworks for scalable execution.
-
Improved paid media ROI through conversion optimisation, developing and testing landing pages using structured experimentation and performance analysis.
-
Standardised digital performance measurement cross regional marketing and e-commerce teams to improve campaign and content effectiveness.
Kumano Shindo
Japan-based association that promotes innovative human resource development for a regenerative future society.
Medusa
Textile machine manufacturer with 15 years of experience.
Bospros
International trade & market development company provides services for the Asia-Pacific region.
Website Creation & Content Management
2021 June
Built a custom, multilingual website and enabled the organization to receive online donations.
Visit kumano.life
Project
Website Creation
2021 June
Built a custom website and enabled the company to display their product information online.
Visit medusaltd.com
Project
Website + Brand Pack Creation
2021 May
Delivered a custom website and promotional brand kit that enabled the company to generate 50+ new leads via online channels.
Visit bospros.com
Project
ProManage / Doruk
Industrial software development firm operating in 11 countries with 100 employees and ~$5m revenue in 2020.
Digital Marketing Executive
Istanbul, Türkiye
Owned end-to-end digital marketing for a growth-stage B2B industrial SaaS company, spanning demand generation, performance marketing and website transformation.
-
Led 20+ integrated demand-generation campaigns across webinars, paid search, content marketing and email to promote SaaS solutions.
-
Generated an average of 5+ qualified B2B leads per month, building a consistent pipeline that supported sustained year-over-year business growth.
-
Led the transformation of promanage.com, improving organic traffic by 100%+ within six months and earning 3rd Prize in the Golden Spider Awards for Best IT Industry Website.
Nov 2018–Mar 2021
NMQ Digital
Dutch-based digital content execution agency with 250 employees and 5 branches.
Digital Content Manager
Istanbul, Türkiye | 3-month assignment in New Jersey, USA
Led content and localisation teams at an international digital agency, delivering large-scale website transformation programmes for global enterprise brands.
-
Managed 20,000+ digital assets across multi-market websites, ensuring quality, consistency and on-time delivery.
-
Led content workstreams for enterprise website migrations, including Hertz and Dorel, and supported global digital rollouts such as Philips Hue.
Aug 2016–Oct 2018
Innova
F5 Communications Management
Merlin'in Kazani
One of Turkey’s largest IT companies that provides platform-independent solutions.
Boutique public relations agency to provide communication services for technology-oriented companies.
Technology and gaming-oriented digital media organization with a reach of over 1 million monthly users.
Copywriter
2015 May – 2016 July
Authored website and press release content. Also provided content for technology-oriented media websites such as shiftdelete.net, technopat.net, Hardware Plus Magazine, PCnet Magazine during the same period.
-
Authored 500+ blog posts, press releases, and corporate website content accordingly with SEO practices.
Remote Freelance
Marketing and Public Relations Specialist
2013 Sep. - 2014 Sep.
Provided corporate communications for 10+ clients and managed their relationship with the media.
-
Authored 200+ press releases and managed the social media channels of tech companies such as Kingston, HyperX, iyzico, Yandex, and Viewsonic.
Full Time Employee
Web Journalist
2009 June – 2013 August
Created daily written and video content for media websites, social media channels & strategic partners.
-
Authored and created 3,000+ articles, reviews, interviews, and 100K+ viewed videos.