Hakan Sulun
Digital Marketing Professional
Professional Experience
Improving the online presence and growth of businesses from Fortune 500 companies to startups.
IMCD Group
Global distributor of speciality chemicals operating in 60 countries with 4,700+ employees.
Global Digital Marketing Specialist
2022 July - Present
Lead global digital marketing strategy and execution across multiple regions, driving demand generation,
platform optimisation, and marketing technology adoption.
• Led end-to-end planning and rollout of 80+ multi-market digital campaigns, aligning global strategy with regional execution and ensuring consistency across messaging, channels, and performance tracking to drive scalable lead generation and performance optimisation.
• Defined and implemented SEO strategy for Advanced Materials web properties, increasing impressions by 161% and clicks by 633%, significantly expanding organic visibility and inbound lead opportunities.
• Led evaluation, selection, and implementation of AI-driven new marketing technology solutions at the
company level, improving lead management, data quality, and ROI tracking for tradeshows and campaigns.
• Served as the primary point of contact between business stakeholders, regional teams, IT, and external
partners to align platform capabilities, campaign requirements, and data integration.
• Established best practices and internal guidelines for campaign setup, tracking, and reporting, improving cross-market transparency and marketing performance measurement.
Full Time Employee
Arçelik Global
Global home appliance manufacturer with multiple international brands including Beko and Grundig.
Digital Marketing Specialist
2021 July - 2022 June
Full Time Employee
Led global MarTech enablement and digital performance initiatives across more than 100 regional markets, supporting large-scale digital transformation and measurable growth.
• Led rollout and adoption of new marketing technologies from HQ to regional teams, aligning tools,
processes, and data frameworks to support scalable demand generation and performance tracking.
• Directed global SEO and analytics initiatives across 100+ markets, contributing to a 15% increase in online sales through improved search visibility, performance optimisation, and data-driven decision-making.
• Partnered with regional marketing and e-commerce teams to standardise digital performance measurement and improve campaign and content effectiveness across markets.
• Led conversion optimisation initiatives, including development and testing of high-performing landing pages, improving paid media ROI through structured experimentation and performance analysis.
• Served as the key liaison between product owners, local markets, and external partners to ensure a
successful implementation of new platforms and data integrations.
Kumano Shindo
Japan-based association that promotes innovative human resource development for a regenerative future society.
Medusa
Textile machine manufacturer with 15 years of experience.
Bospros
International trade & market development company provides services for the Asia-Pacific region.
Website Creation & Content Management
2021 June
Built a custom, multilingual website and enabled the organization to receive online donations.
Visit kumano.life
Project
Website Creation
2021 June
Built a custom website and enabled the company to display their product information online.
Visit medusaltd.com
Project
Website + Brand Pack Creation
2021 May
Delivered a custom website and promotional brand kit that enabled the company to generate 50+ new leads via online channels.
Visit bospros.com
Project
ProManage / Doruk
Industrial software development firm operating in 11 countries with 100 employees and ~$5m revenue in 2020.
Digital Marketing Executive
2018 November - 2021 March
Led all marketing-related activities, including budgeting, branding operations, and corporate relations.
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Executed 20+ campaigns, exhibitions, and product launches (e.g., SaaS-based ProManage Cloud) using digital tools such as social media channels, webinars, mailing, landing pages, SEM, and SEO-ready web content.
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Sustained a B2B pipeline with 5+ new qualified leads per month, established by growth hacking practices. Contributed to the 100% uplift of year-to-year sales and company growth.
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Initiated and managed the promanage.com website’s transformation project, which won a reward in Golden Spider Awards and increased the overall web performance by over 100% in 6 months after launch.
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Uplifted the social media followers by over 300% organically.
Full Time Employee
NMQ Digital
Dutch-based digital content execution agency with 250 employees and 5 branches.
Digital Content Manager
2016 August - 2018 October
Supported the management of large-scale content execution projects for global brands and led project teams.
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Managed 20.000+ digital content pages of global companies such as Philips, Signify, Dorel, Hertz and provided on-site support in Istanbul, Lisbon, Florida, and New Jersey.
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Successfully delivered the Hertz website migration project and launched the new Android & iOS apps by partnering with IBM & Accenture development teams. Also completed the content implementation project of Philips’s Hue product launch and Dorel’s website migration project.
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Led and trained 30+ agents to run client content management systems with an effective QA system.
Full Time Employee
Innova
F5 Communications Management
Merlin'in Kazani
One of Turkey’s largest IT companies that provides platform-independent solutions.
Boutique public relations agency to provide communication services for technology-oriented companies.
Technology and gaming-oriented digital media organization with a reach of over 1 million monthly users.
Copywriter
2015 May – 2016 July
Authored website and press release content. Also provided content for technology-oriented media websites such as shiftdelete.net, technopat.net, Hardware Plus Magazine, PCnet Magazine during the same period.
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Authored 500+ blog posts, press releases, and corporate website content accordingly with SEO practices.
Remote Freelance
Marketing and Public Relations Specialist
2013 Sep. - 2014 Sep.
Provided corporate communications for 10+ clients and managed their relationship with the media.
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Authored 200+ press releases and managed the social media channels of tech companies such as Kingston, HyperX, iyzico, Yandex, and Viewsonic.
Full Time Employee
Web Journalist
2009 June – 2013 August
Created daily written and video content for media websites, social media channels & strategic partners.
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Authored and created 3,000+ articles, reviews, interviews, and 100K+ viewed videos.