Hakan Sulun
Digital Marketing | MarTech | Marketing Operations
About
Connecting global strategy with scalable digital execution.
International digital marketing and MarTech professional specialising in B2B demand generation, marketing operations, SEO and global campaigns. 15+ years in content, communications and marketing, the last ten in international digital roles.
At IMCD, I am the sole digital marketing lead for the global Advanced Materials business group, with responsibilities expanding across additional business groups in 2026. My work combines international campaign management, marketing automation, SEO, MarTech implementation and AI-assisted marketing workflows.
Recent achievements include contributing to over 200% year-over-year growth in sales-qualified leads in 2025, leading SEO initiatives that increased organic clicks by 633% and search impressions by 161%, and spearheading a global digital lead-capture platform rollout to approximately 1,500 users across 35+ countries.
What I bring
Demand generation
Global B2B campaigns across email, paid media, landing pages and trade shows. Built a demand generation framework from the ground up for systematic SQL generation.
MarTech and automation
Rollout and adoption of marketing platforms across countries and teams: digital lead capture, CRM integration and Salesforce Account Engagement (Pardot) standards across local markets.
Marketing operations
Campaign governance, data quality, campaign-to-opportunity traceability and KPI reporting, plus reusable AI workflows with built-in human review.
TOOLS AND PLATFORMS
Salesforce · Account Engagement (Pardot) · Google Ads · LinkedIn Ads · GA4 · Looker Studio · Google Tag Manager · BrightEdge · Hotjar · Snapaddy · Adobe Experience Manager · Sitecore · ChatGPT · Claude · Microsoft Copilot
Selected experience
Jul 2022 – Present
Jul 2021 – Jun 2022
Nov 2018 – Mar 2021
Aug 2016 – Oct 2018
Earlier career: journalism, PR and copywriting, 2009–2016
What colleagues say
“He does what he says and his work is always top notch. Hakan is an inspiration because of his passion to strive for the best. He is also a hard-working, creative professional that brings a lot to any table. If you need something done fast and correct, Hakan is the one for you.”
“An extremely talented employee in marketing with his education and skills, he provided significant contributions to ProManage in digital marketing, social media, e-mail marketing, corporate communication, and brand management.”
“Passionate, hardworking, team player and problem solver! I enjoyed working with this guy in my many projects. You can count on him to deliver the work with utmost delicacy and quality.”
Levent Kopuz
Senior Product Designer, Arçelik Global
Aylin Ozden
Managing Director, ProManage / Doruk
Gulcan Kurtul
Business Consultant & Partner Manager, NMQ Digital