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Abstract Digital Wave

Global Digital Marketing, MarTech & Marketing Operations

B2B demand generation, marketing operations, SEO and global campaigns.

My expertise and services

Hakan Sulun

Connecting global strategy with scalable digital execution

International digital marketing and MarTech professional specialising in B2B demand generation, marketing operations, SEO and global campaigns. 15+ years in content, communications and marketing, the last ten in international digital roles.

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At IMCD, I am the sole digital marketing lead for the global Advanced Materials business group, with responsibilities expanding across additional business groups in 2026. My work combines international campaign management, marketing automation, SEO, MarTech implementation and AI-assisted marketing workflows.

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Recent achievements include contributing to over 200% year-over-year growth in sales-qualified leads in 2025, leading SEO initiatives that increased organic clicks by 633% and search impressions by 161%, and spearheading a global digital lead-capture platform rollout to approximately 1,500 users across 35+ countries.

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Selected experience

IMCD Group

Global Digital Marketing Specialist

2022–Present

​Arçelik Global

Digital Marketing Specialist – MarTech

2021–2022

ProManage / Doruk

Digital Marketing Executive

2018–2021

NMQ Digital

Digital Content Manager

2016–2018

What colleagues say

Levent Kopuz
Levent Kopuz

Senior Product Designer

Arçelik Global

“He does what he says and his work is always top notch. Hakan is an inspiration because of his passion to strive for the best. He is also a hard-working, creative professional that brings a lot to any table. If you need something done fast and correct, Hakan is the one for you.”

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