Hakan Sulun
Connecting global strategy with scalable digital execution
International digital marketing and MarTech professional specialising in B2B demand generation, marketing operations, SEO and global campaigns. 15+ years in content, communications and marketing, the last ten in international digital roles.
At IMCD, I am the sole digital marketing lead for the global Advanced Materials business group, with responsibilities expanding across additional business groups in 2026. My work combines international campaign management, marketing automation, SEO, MarTech implementation and AI-assisted marketing workflows.
Recent achievements include contributing to over 200% year-over-year growth in sales-qualified leads in 2025, leading SEO initiatives that increased organic clicks by 633% and search impressions by 161%, and spearheading a global digital lead-capture platform rollout to approximately 1,500 users across 35+ countries.






