Hakan Sulun
Digital Marketing | MarTech | Marketing Operations
Selected projects
Marketing technology only pays off when people use it. I take it from budget to go-live and into daily use, across countries, agencies and IT.
01 · MARTECH ROLLOUT
From one trade-show pilot to a worldwide rollout
Around 1,500 users
in 35+ countries · 75% less time per lead
The platform (Snapaddy) began as a pilot at one trade show (2022) and became the lead-capture tool for all business groups. Scanning a business card takes about 15 seconds instead of a minute of manual Salesforce entry, and visit reports are created automatically through a connection built with Group IT. I led it from budget and contract to integration, training and go-live.
IMCD Group · Global Digital Marketing Specialist · 2022–present
02 · DIGITAL EXPERIENCE
An interactive landing page for Grundig's FiberCatcher launch
A world-first launch
interactive pages built into the brands' CMS, delivered with creative agencies and IT
Grundig launched FiberCatcher as the world's first integrated microfibre filter: built into the washing machine, it catches up to 90% of microfibres. The campaign page combines video, a before-and-after comparison and model links. I led delivery and CMS integration of the interactive landing pages for Grundig and Beko with business stakeholders, creative agencies and IT.
See the page · Launch post on LinkedIn
Arçelik Global (now Beko) · Digital Marketing Specialist (MarTech) · 2021–2022
GOLDEN SPIDER WEB AWARDS · 2020
3rd prize
Best IT Industry Website
promanage.com
03 · WEBSITE AND SEO
promanage.com rebuilt, with an award to show for it
>100% organic traffic
growth within six months · 3rd prize, Best IT Industry Website, Golden Spider Web Awards 2020
As the lead for marketing operations at a B2B industrial SaaS company, I directed the development of the new promanage.com and its SEO strategy. The site has since been redesigned.
ProManage / Doruk · Digital Marketing Executive · 2018–2021
04 · ENTERPRISE WEBSITE MIGRATION
Content operations for Hertz's website transformation
Teams of up to 20 trained
thousands of pages migrated · US and Canada pilot in English, French and Spanish
An enterprise website migration delivered with IBM developers, Hertz's marketing and product teams and senior consultants. I led technical content operations, established CMS authoring guidelines, oversaw content implementation and supported the handover. Three months on site in New Jersey, giving guidance, training and quality oversight to teams of up to 20 contributors.
NMQ Digital for Hertz · Digital Content Manager · 2016–2018
Freelance builds
Three small websites built in 2021 as a freelancer.
MEDUSA · JUNE 2021
Website for a textile machine manufacturer
Built a custom website so the company could present its products online.
Site no longer online
BOSPROS · MAY 2021
Website and brand pack for an Asia-Pacific trade company
Delivered a custom website and a promotional brand kit.
bospros.com (since redesigned)
KUMANO SHINDO · JUNE 2021
Multilingual website with online donations for a Japanese association
Built a custom multilingual website, set up online donations and managed the content.